As part of the full company rebrand, myself and my team led a full website rebrand to implement the new corporate brand initiative, improve the design, brand identity, and user experience to align with the new direction of the company and promote a more honest, humanized brand through a more relevant content-oriented experience for our visitors. This project included:

• Usability Testing

• Competitive Analysis

• URL and depth analysis

• Site mapping, taxonomy, and UI kits

• Concepting, mockups, and wireframing

• Web design

• Navigation, usability, and accessibility updates

• Updates to corporate messaging and content

• Additional areas and updated functionality and sorting

• Ability to track additional clicks and downloads previously unavailable

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In the 10 months following the update, the website experienced:

• a 21% increase in visits

• a 224% increase in returning visitors

• 16% increase in page views

• Reduced time on site due to quick navigation and accessibility

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This website rebrand won the 2024 Silver Stevie Award for Achievement in Web Design from the American Business Awards.